Art In Unity
It’s all about creating a scene to be proud of.
Fallowood was first conceived in 2013 as part of a project between a group of university students at Bucks New University.
The goal was to reunite the worlds of fashion, art and music in a way that was slowly being degraded with the rise in streaming; and the core concept was that all three could support each other again through more focused collaboration.
THE REBIRTH OF SHARED CULTURE
How does it all work in practice?
- Artists create artwork, merch and concept pieces in their own unique style.
- Fashion designers make clothes and ranges inspired by the art and music.
- Bands use their live shows as a way to create a more immersive audience experience, as well as a platform to sell art, clothing, and records directly to fans.